Navistar Financial Corporation — Initial Strategy to Collateral Program
Navistar Financial went from an initial strategy to a corporate campaign within two months—from tagline to graphic standards that played out over their Web, print, direct mail, truck dealership signage and dealer education programs. The cloud motif and road sign solution creates a cohesive look to any and all marketing materials.
Enthused Partners — Louisiana Tailgate & BBQ Festival
Working with Enthused Partners and the Louisiana Convention and Visitor’s Bureau, we were asked to develop the identity and support materials for this innagural event. Based on past experience with Enthused Partners, they knew we would provide an exciting look and execute quickly. The event began August 21 and we were notified of the project on June 18. In two months we developed the identity, print ads, outdoor boards, flyers and website all in conjunction with an ever changing event line-up. The festival went on without a hitch and we are now in the initial planning stage for the 2010 week long event.
